Digital signage close scene

Apr 09, 2024

The application of digital signs in the field of commercial advertising has become increasingly widespread. Whether outdoors or indoors, various forms of electronic displays can be seen, used for promoting corporate image, or directly promoting various tempting products and services.

Starting from highways, public transportation stations, and the exterior walls of street facing buildings far away from the consumption of goods and services, various digital signs have been set up to attract consumers all the way to the store counters.

From the relationship with the consumer site, various electronic signs can be distinguished into three types: far scene, closescene, and on-site.

Far scenes refer to digital signs that release information away from the actual consumption scene, just to provide information to as many potential consumers as possible. Such as LED Video Wall Display, Roadside digital billboard, Bulletin LED display, Outdoor digital kiosk, Digital street furniture, etc. all belong to this type of signs. Due to the requirement of long-distance viewing, these types of signs are generally larger in size, ranging from a few square meters to several hundred square meters, and even thousands of square meters.

Close scene digital signs refer to electronic signs set up that are very close to the actual consumption site, and consumers can immediately find the location of the consumption site under the guidance of the signs. Digital LED Windows Poster, Digital Storefronts Poster, and others belong to this type of electronic sign. This type of electronic sign generally considers a viewing distance of 5-10 meters, with dimensions not exceeding a few square meters. Display sizes of 50-80 inches are the most common.

After entering the consumer site, or entering the store, various POP signs can be seen, and the required viewing distance is generally around 1-5 meters. LCD screens or narrow pixel pitch LED displays are mainly used to display products.