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Digital street furniture enables advertising that connects with consumers on an intimate, face-to-face level. Options such as digital bus shelters and digital urban panel advertising provide impact to a mass vehicular and pedestrian audience.

What is street furniture advertising?

Street furniture advertising is a form of out of home (OOH) advertising that is placed on street furniture at close proximity to pedestrians for stand-out, eye-level viewing – or otherwise at curb-side so it is easily viewed by passing traffic.

Street furniture advertising includes ads at bus shelters, transit stations, news-stands, benches and kiosks, as well as shopping mall and convenience store panels.

Sometimes referred to as street-level urban advertising, street furniture advertising is a high-impact method for advertisers to connect with pedestrians and daily urban commuters. This type of advertising captures the attention of your audience directly at eye-level as they walk around the street, travel, wait for transportation, or wander through a shopping mall.

Top Advantages of Street Furniture Advertising

If you’re thinking of incorporating street furniture advertising into your marketing campaigns, now is the time to do so.

Organizations of all sizes and across virtually every industry can utilize digital street furniture advertising to communicate key messages, raise brand awareness, encourage online interaction, and promote timely deals at nearby outlets.

From big corporations like Burger King and McDonald’s, to small retail stores, law firms, and real estate agents – street furniture advertising provides fantastic exposure for large and small companies alike. Furthermore, this method gives you the perfect opportunity to connect with the local market with unmissable and highly engaging creative.