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LED signs continue to expand into a variety of settings across the world. More affordability, better designs and higher resolutions are driving this growth. Unfortunately, some companies in the industry give the impression that outdoor LED sign and outdoor LED TVs are the same thing. Let's talk about why it is important to understand this inappropriate use of words and the difference between LED sign and outdoor LED TVs.

Outdoor LED Signs vs Outdoor LED TVs

LED signs and TVs are built and used very differently. Here are some key differences. Although both LED lsign and outdoor televisions are LED displays that can be used in outdoor environments, if not accurately distinguished, users will spend a lot of money on a product that does not meet expectations. LED signs and LED TVs are built and used very differently. Here are some key differences.

Outdoor LED Signs

• Outdoor usage or large open indoor spaces.
• Viewed at a distance.
• Physically large, but lower resolution.
• Used for easy to read ads, short and to the point, or special uses like sports or live video.
• Can reach thousands of viewers at once.

Outdoor LED TVs

• A relatively enclosed outdoor space.
• Close up observation.
• Physically smaller, but with much higher resolution.
• Used for a wider range of content, such as menus, pathfinding, videos, and deeper advertising.
• The number of viewers in one encounter is usually less than two digits.

Pixel Pitch and Resolution (Matrix)

The number of pixels you can fit in a display is determined by how closely each pixel can be to each other. For LED signs, this is measured using Pixel Pitch (the distance between pixels in Millimeters) and this helps determine the resolution for a given area. The tighter the pitch, the higher the resolution can be. For outdoor LED signage, the pixel pitch is usually 6-10 mm, and the pixel resolution per square meter is about 10000-30000 points. For LED outdoor TVs, the pixel pitch can reach 1.25 mm, with a pixel density of up to 640000 points per square meter.

The Role of Content

Content plays a big role in effective use of an LED sign. Remembering who your audience is, how long they have to look at the sign and how far away they are is key to finding the right size, resolution and pitch for your unique needs. After installation, creating content using strong fonts, high contrast colors, and efficient messages will ensure your sign stands out from the rest. An LED sign doesn’t need to be an outdoor TV, it is far stronger being used as a digital sign with great content.